Referrals are the lifeblood of most of our businesses, but asking for them requires confidence and a clear approach. Here’s a simple framework to make it easy:
1. Be Specific
When you ask for a referral, avoid being vague. Instead of saying, “I’m looking for anyone who needs my service,” try something like:
“I’d love to connect with small business owners in retail who might be struggling to get their website found on Google.”
This level of specificity helps the person you’re speaking to picture someone in their network who fits the description.
2. Make it Relevant
Think about the person you’re asking and tailor your request to their network. For example, if they work with local tradespeople, you might say:
“Do you know any electricians or plumbers who’d like to generate more leads online?”
By aligning your ask with their network, you’re making it easier for them to help you.
3. Share a Story
People remember stories more than facts. Share a short success story to give them confidence in referring you. For instance:
“I recently helped a cafĂ© in Exeter increase their foot traffic by 30% through SEO. If you know of any cafĂ©s or small businesses needing similar results, I’d love an introduction.”
4. Make it Easy
End by offering to help them make the introduction. For example, say:
“If you think of someone, feel free to introduce us over email or share my details – I’ll take it from there.”
To recap: Be specific, make it relevant, share a story, and make it easy. By following these steps, you’ll not only build confidence in asking for referrals but also increase your chances of getting quality connections.
Thank you, and I look forward to hearing about the referrals we all generate!
