I suspect anyone who makes a living selling higher quality products understands the challenge of making people understand why they should spend more money on their product, than on a similar looking product elsewhere.
Henry Ford once said that ‘If I had asked people what they wanted, they would have said faster horses.’
We’ve all seen and been in enough cars to understand that Mercedes Benz build a better car than Fiat. It’ll last longer, go further on a litre of fuel and offer a more pleasant visceral experience. It will of course cost more to purchase, so the customer has to decide if they’re going to spend enough time in their car to justify the initial outlay. And in general we’ll find that a professional who needs a car for work and maybe does over 30k miles a year appreciate the benefits the Mercedes brings to their work and life, and will be more tempted to invest in the better product. And if they keep the Mercedes for long enough, at the end of its life it will likely not have cost any more than the Fiat per mile, as well as being a better tool to work and live with.
But car manufacturers know they can’t sell enough cars with a message that one has a better mpg than the other, it’s just not tempting enough, so they create adverts that make you believe your life will look and be better if you make that investment. It won’t of course, but you will have a more comfortable journey, be less likely to break down, use less fuel and all of that does help with productivity. But it’s a boring story. This gets to the heart of my problem. With the greatest of respect, few people have any idea what a chair can do and how good it can be. So we check it has the features we know about, select the colour, filter by price, and Bezos is your uncle, a new chair rolls off the back of a van 24 hours later. And after 6 years selling chairs, I’ve not yet seen an advert for one that makes a compelling reason for you to buy a better one.
So here’s what I’m doing about it.
I will bring the world’s best office chair (there are of course varying opinions on this, but this is my offer so I’m not interested in those for now) to your office, at home or at work.
Then 48 hours later, I’ll come and collect it again.
All you have to do is use it and not spill coffee on it.
Anyone, within 20 miles of Exeter.
Contact me direct: Paul Skinner
Phone: 01392 202012
Email: [email protected]
Website: https://www.backworld.co.uk/
Offer expires 31st Dec 2024
