This is the 3-minute education slot Alistair Gleave gave at the recent G12Selekt Teign group all about being prepared…
Good morning, everyone! Today, I want to share a simple yet highly effective tip that can make a big difference in your networking success: always have your marketing materials with you—yes, even in your car.
Why does this matter? Well, we’ve all been there. You’re at a networking event, meeting potential clients or collaborators, and suddenly, someone asks for your brochure, price list, or business card. And you don’t have it with you. Missed opportunity.
Let me paint a different picture: imagine keeping a dedicated folder or small box in your car filled with your marketing essentials—business cards, flyers, brochures, or even samples of your product. Then, no matter where you go, you’re ready to leave a lasting impression.
This strategy isn’t just for formal networking events. Think of impromptu conversations at coffee shops, chance encounters at trade shows, or even when someone asks, “What does your business do?” Having that material on hand demonstrates professionalism and leaves something tangible that keeps you top of mind.
Here are a few quick tips:
- Restock regularly: Take 5 minutes each month to top up your stash.
- Keep a variety: Include different pieces for different audiences.
- Personalize when possible: Adding a handwritten note can elevate your material from generic to memorable.
Being prepared with your marketing materials is about maximizing every opportunity to promote your business and connect with potential clients. So, before your next event, ask yourself: “Is my car stocked and ready?” It could be the difference between a missed opportunity and your next big client.
